A short, custom video for your non-profit or school is a great way to remind donors about the potential of having their gifts matched. Check out this matching gifts video example from the Pingry School.

The only criticism of this video might be that it’s not prominent on their web site and you have to click on a link at the start of the online gift process. Matching gifts are embedded into their online gift form.

Matching gifts can be important since they’re a source of “free money” and it’s worth having a┬álink on a higher level menu, as part of the ways to give section of a site and highlighted a little more prominently than would appear to be the case on the Pingry site. If you’re investing in a video, make sure you get maximum traction.