Digital Communications Manager
University of San Francisco
This is a management level position that is responsible for planning and supporting various communication systems for the university. The Digital Communications Manager works closely with the department directors to provide strategic leadership in delivering, evaluating, and implementing communication tools and services to address the needs of campus clients.
Responsible for managing and ensuring effective utilization of email, calendar, event registration, and iModules systems:
Support clients and identify opportunities to increase system usage by developing and communicating best practice approaches
Communicate, enforce, and recommend system policy changes to management
Oversee development of training materials and programs, in close conjunction with the Center for Instruction & Technology, to promote usage of systems and tools
Report and analyze usage of web-based systems
Work directly with vendors to troubleshoot system issues and proactively liaison with vendor to champion system improvements
Manage the university-wide use and development of the iModules Encompass software application for online giving forms and email marketing
Manage the university-wide use of the event registration system
Work closely with clients to assess their online form needs (e.g. event registration requiring payment, simple event rsvps, and request information forms for academic programs), then recommend and implement the best system to use to achieve their goals
Quality assurance checking and testing of web pages, event listings, emails, and newsletters for consistency in university messaging, grammar, USF visual identity guidelines, and ensuring a consistent user experience across all devices and browsers
Provide daily support in producing high quality registration forms, newsletters, emails, and websites
Develop and implement a dashboard to track OMC performance metrics in web services, social media, video content, email effectiveness, earned media placements and advertising effectiveness
Supervise the Email Specialist and act as a resource for technical support about tools that are under the Web & Digital Communications area of responsibility
Assist in strategic planning, recommendation and evaluation of new tools and web services
Other responsibilities as assigned.
Understanding of and commitment to USF’s Vision, Mission and Values
Bachelor’s degree in computer science, information systems, digital media, communications, or related field. Experience can substitute for field of study.
3+ years’ experience in supporting a communications system (e.g. email, web content management, event registration, or CRM)
Advanced HTML and CSS skills
Experience working in email marketing systems
5 years’ experience developing marketing electronic communications
Prior experience working in web content management systems is preferred
Excellent communication skills
Excellent time management and project management skills
Strong customer service orientation
Ability to lead a team and contribute to the overall smooth operation of a service environment
Proven experience using analytics and metrics to improve performance of emails, newsletters, or web pages
Skilled in conducting and developing training materials as well as coordinating with technical and non-technical staff
Ability to think creatively and strategically
Additional Knowledge, Skills, and Abilities:
For information on how to apply, please visit the following link: www.usfjobs.com
The University of San Francisco is an equal opportunity institution of higher education. As a matter of policy, the University does not discriminate in employment, educational services and academic programs on the basis of an individual’s race, color, religion, religious creed, ancestry, national origin, age (except minors), sex, gender identity, sexual orientation, marital status, medical condition (cancer-related and genetic-related) and disability, and the other bases prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law.
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