Macbook Air Usability


Saw this Macbook Air at a recent meeting. Having just made the plunge myself, I can understand the need to try to remember all the different keystrokes and short cuts. After listening to the “cult of Mac” for many years and the “cult of Windows” even more, I think that both companies could go a long way to standardizing keyboard short cuts.

Macbook Air With Keyboard Shortcuts

How much differentiation is created in a product by having the keys in different locations and calling them something different?

Not a lot I’d warrant and for those of us having to be familiar with more than 1 OS, it’s quite frankly a nightmare to remember all the different commands.

I switch machines 3-4 times a day and I’m still not there after a couple of months.

Windows 8.+ is a great example of changing something the world is familiar with in a way that the world doesn’t want to be. I liked the task bar, I use it thousands of times a day, how could Microsoft possibly think that removing it would be a good idea? I blame it on Balmer. Caveat – writing the next version of Windows is like trying to order pizza for over a billion people.

Arbys had an advertising campaign whose slogan was “different is good.” Well, innovation is good, but different is not always good, nor the pace of different nor the greatest and purest intent.

Monopoly providers, and quite frankly both Microsoft and Apple are, should be very careful when they make design decisions. Beauty is simply in the eye of the beholder, partnerships require a lot more work than art and co-dependency with machines is another matter entirely.

Software is where the real variations should take place. The hardware is just a savant to deliver the intelligence – and should not foist its own intellect upon us.

Leveraging Data

Leveraging DataWhat are the major sources of data and what can we do to leverage the data to stay connected with donors? Post from the HEPdata blog on looking at self-reported, data from third party vendors and digital trace data and how we can leverage all of these sources to stay connected with out constituents.

Privacy and Browser Tools

PrivacyThe best browser privacy tools that don’t make life difficult. Good overview on security and how to protect your privacy with your web browsers.

Dark Side of Social Media

Good article from Wired on what goes on behind the scenes with content screening for social media sites such as Facebook.

It speaks to the emotional and mental costs of viewing and moderating content that most of us never see nor are exposed to. It’s a hard job and much of the work takes place in countries where the big social media properties can pay minimum wages for the service.